Museum marketing and strategy : designing missions, building audiences, generating revenue and resources / Neil G. Kotler, Philip Kotler, Wendy I. Kotler.

By:

Kotler, Neil G, 1941-

Contributor(s):

Material type:

TextPublication details: San Francisco : Jossey-Bass, c2008.Edition: 2nd edDescription: xxx, 511 p. : ill. ; 25 cmISBN:

0787996912
9780787996918

Subject(s):

LOC classification:

AM5 .K68 2008

Online resources:

Review: "This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing."--BOOK JACKET.

Average rating: 0.0 (0 votes)

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Library Neapolis University Pafos		NUP Main Collection		AM5.K68 2008 (Browse shelf(Opens below))				1	Available			3006365

Total holds: 0

Rev. ed. of: Museum strategy and marketing. c1998.

Includes bibliographical references and index.

"This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing."--BOOK JACKET.

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