Museum marketing and strategy : | designing missions, building audiences, generating revenue and resources / | Neil G. Kotler, Philip Kotler, Wendy I. Kotler.
Kotler, Neil G., 1941-
Museum marketing and strategy : designing missions, building audiences, generating revenue and resources / Neil G. Kotler, Philip Kotler, Wendy I. Kotler. - 2nd ed. - San Francisco : Jossey-Bass, c2008. - xxx, 511 p. : ill. ; 25 cm.
Rev. ed. of: Museum strategy and marketing. c1998.
Includes bibliographical references and index.
"This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing."--BOOK JACKET.
0787996912 9780787996918
Museum attendance.
Museum finance.
Museums--Marketing
Museums--Planning
AM5 / .K68 2008
Museum marketing and strategy : designing missions, building audiences, generating revenue and resources / Neil G. Kotler, Philip Kotler, Wendy I. Kotler. - 2nd ed. - San Francisco : Jossey-Bass, c2008. - xxx, 511 p. : ill. ; 25 cm.
Rev. ed. of: Museum strategy and marketing. c1998.
Includes bibliographical references and index.
"This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing."--BOOK JACKET.
0787996912 9780787996918
Museum attendance.
Museum finance.
Museums--Marketing
Museums--Planning
AM5 / .K68 2008