Image from Google Jackets

The international marketing of travel and tourism : a strategic approach / edited by François Vellas and Lionel Bécherel.

Contributor(s): Material type: TextPublication details: London : Macmillan Press, 1999.Description: xxi, 329 p. : ill. ; 26 cmISBN:
  • 9780333717592
Subject(s): LOC classification:
  • G155.A1 I517 1999
Contents:
The marketing concept and international tourism marketing / Lionel Bécherel and François Vellas -- Strategic analysis and strategy formulation / Lionel Bécherel -- The impact of technology on tourism marketing, e-commerce and database marketing / Philip Alford -- 'Green' strategies in the tourism and hospitality industries / Dimitrios Diamantis and Adele Ladkin -- The influence of human resources on tourism marketing / Edith Szivas -- Managing the service encounter : consistent high-quality delivery through 'internal marketing' / Gemma McGrath -- Strategic marketing of tourism destinations / Richard Batchelor -- Strategic marketing in the hospitality sector / Tim Knowles -- Strategic marketing in the air transport sector / François Vellas -- Strategic marketing in the tour operator sector / Tim Knowles and Peter Grabowski -- Strategic marketing in the travel agent sector / J Enrique Bigné and Luisa Andreu -- A word of conclusion / Lionel Bécherel and François Vellas.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Library Neapolis University Pafos NUP Main Collection G155.A1 I517 1999 (Browse shelf(Opens below)) 1 Available 3000648
Total holds: 0

Includes bibliographical references and index.

The marketing concept and international tourism marketing / Lionel Bécherel and François Vellas -- Strategic analysis and strategy formulation / Lionel Bécherel -- The impact of technology on tourism marketing, e-commerce and database marketing / Philip Alford -- 'Green' strategies in the tourism and hospitality industries / Dimitrios Diamantis and Adele Ladkin -- The influence of human resources on tourism marketing / Edith Szivas -- Managing the service encounter : consistent high-quality delivery through 'internal marketing' / Gemma McGrath -- Strategic marketing of tourism destinations / Richard Batchelor -- Strategic marketing in the hospitality sector / Tim Knowles -- Strategic marketing in the air transport sector / François Vellas -- Strategic marketing in the tour operator sector / Tim Knowles and Peter Grabowski -- Strategic marketing in the travel agent sector / J Enrique Bigné and Luisa Andreu -- A word of conclusion / Lionel Bécherel and François Vellas.

There are no comments on this title.

to post a comment.
Powered by AltSol