The international marketing of travel and tourism : | a strategic approach / | edited by François Vellas and Lionel Bécherel. (Record no. 1486)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01741cam a22002294a 4500 |
| 001 - CONTROL NUMBER | |
| control field | b10006771 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| Πεδίο ελέγχου | CY-PaNEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| Πεδίο ελέγχου | 20200628125600.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101007s1999 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780333717592 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | C#P |
| -- | PMC |
| -- | OUN |
| -- | CY-PaNEU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | G155.A1 |
| Item number | I517 1999 |
| 245 04 - ΤΙΤΛΟΣ & ΔΗΛΩΣΗ ΥΠΕΥΘΥΝΟΤΗΤΑΣ | |
| Τίτλος | The international marketing of travel and tourism : |
| Remainder of title | a strategic approach / |
| Statement of responsibility, etc. | edited by François Vellas and Lionel Bécherel. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Macmillan Press, |
| Date of publication, distribution, etc. | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 329 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The marketing concept and international tourism marketing / Lionel Bécherel and François Vellas -- Strategic analysis and strategy formulation / Lionel Bécherel -- The impact of technology on tourism marketing, e-commerce and database marketing / Philip Alford -- 'Green' strategies in the tourism and hospitality industries / Dimitrios Diamantis and Adele Ladkin -- The influence of human resources on tourism marketing / Edith Szivas -- Managing the service encounter : consistent high-quality delivery through 'internal marketing' / Gemma McGrath -- Strategic marketing of tourism destinations / Richard Batchelor -- Strategic marketing in the hospitality sector / Tim Knowles -- Strategic marketing in the air transport sector / François Vellas -- Strategic marketing in the tour operator sector / Tim Knowles and Peter Grabowski -- Strategic marketing in the travel agent sector / J Enrique Bigné and Luisa Andreu -- A word of conclusion / Lionel Bécherel and François Vellas. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tourism |
| General subdivision | Marketing |
| 9 (RLIN) | 1471 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bécherel, Lionel. |
| 9 (RLIN) | 2532 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vellas, François. |
| 9 (RLIN) | 2528 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Owning library | Holding library | Date acquired | Total Checkouts | Call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | NUP Main Collection | Library Neapolis University Pafos | Library Neapolis University Pafos | 10/10/2007 | 8 | G155.A1 I517 1999 | 3000648 | 22/04/2024 | 11/04/2024 | 1 | 28/06/2020 | Books |