Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

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TextPublication details: New York : McGraw-Hill, 2021.Edition: 12th edDescription: xxxi, 838 p. : ill. ; 28 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Library Neapolis University Pafos		NUP Main Collection: Textbooks		HF5823 .B45 2022 (Browse shelf(Opens below))				1	Not For Loan			3011840

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Includes bibliographical references and index.

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