Normal view MARC view ISBD view

Advertising and promotion : | an integrated marketing communications perspective / | George E. Belch & Michael A. Belch.

Belch, George E., 1951-

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 12th ed. - New York : McGraw-Hill, 2021. - xxxi, 838 p. : ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 9781260570991 9789354600807 9354600808

Subjects--Topical Terms:
Communication in marketing
Sales promotion.
Positioning (Advertising)

LC Class. No.: HF5823 / .B45 2021

Dewey Class. No.: 659.1

Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)