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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

By: Contributor(s): Material type: TextPublication details: Boston : McGraw-Hill/Irwin, c2008.Edition: 8th edDescription: xix, 555 p. : ill., map ; 27 cmISBN:
  • 007125935X
  • 0073529850
  • 9780071259354
  • 9780073529851
Other title:
  • Consumer behavior & marketing strategy [Cover title]
Subject(s): LOC classification:
  • HF5415.3 .P468 2008
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Library Neapolis University Pafos NUP Main Collection HF5415.3 .P468 2008 (Browse shelf(Opens below)) 1 Available damaged 3000678
Total holds: 0

Includes bibliographical references (p. 499-528) and indexes.

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