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Consumer behavior : buying, having, and being / Michael R. Solomon

By: Material type: TextPublisher: Hoboken, NJ : Pearson, 2020Edition: 13th edDescription: 640 p. ; 29 cmISBN:
  • 9781292318103
Subject(s): LOC classification:
  • HF5415.32 .S6 2020
Contents:
Foundations of consumer behavior -- Buying, having, and being: an introduction to consumer behavior -- Consumer and social well-being -- Internal influences on consumer behavior -- Perception -- Learning and memory -- Motivation and affect -- The self : mind, gender, and body -- Personality, lifestyles, and values -- Choosing and using products -- Attitudes and persuasive communications -- Decision making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and social media -- Income and social class -- Subcultures -- Culture.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Library Neapolis University Pafos NUP Main Collection HF5415.32 .S6 2020 (Browse shelf(Opens below)) Available damaged
Total holds: 0

Revised edition of the author's Consumer behavior, [2017]

Includes index.

Foundations of consumer behavior -- Buying, having, and being: an introduction to consumer behavior -- Consumer and social well-being -- Internal influences on consumer behavior -- Perception -- Learning and memory -- Motivation and affect -- The self : mind, gender, and body -- Personality, lifestyles, and values -- Choosing and using products -- Attitudes and persuasive communications -- Decision making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and social media -- Income and social class -- Subcultures -- Culture.

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