Consumer behavior : | buying, having, and being / | Michael R. Solomon
Solomon, Michael R.
Consumer behavior : buying, having, and being / Michael R. Solomon - 13th ed. - 640 p. ; 29 cm
Revised edition of the author's Consumer behavior, [2017]
Includes index.
Foundations of consumer behavior -- Buying, having, and being: an introduction to consumer behavior -- Consumer and social well-being -- Internal influences on consumer behavior -- Perception -- Learning and memory -- Motivation and affect -- The self : mind, gender, and body -- Personality, lifestyles, and values -- Choosing and using products -- Attitudes and persuasive communications -- Decision making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and social media -- Income and social class -- Subcultures -- Culture.
9781292318103
Consumer behavior
HF5415.32 / .S6 2020
Consumer behavior : buying, having, and being / Michael R. Solomon - 13th ed. - 640 p. ; 29 cm
Revised edition of the author's Consumer behavior, [2017]
Includes index.
Foundations of consumer behavior -- Buying, having, and being: an introduction to consumer behavior -- Consumer and social well-being -- Internal influences on consumer behavior -- Perception -- Learning and memory -- Motivation and affect -- The self : mind, gender, and body -- Personality, lifestyles, and values -- Choosing and using products -- Attitudes and persuasive communications -- Decision making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and social media -- Income and social class -- Subcultures -- Culture.
9781292318103
Consumer behavior
HF5415.32 / .S6 2020