Social media marketing : theories & applications / Stephen Dahl.
Material type:
TextPublisher: Los Angeles ; London : SAGE, 2018Edition: 2nd edDescription: xi, 277 p. ; 24 cmISBN: - 9781473982345
- HF5415.1265 .D34 2018
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Library Neapolis University Pafos | NUP Main Collection: Textbooks | HF5415.1265 .D34 2018 (Browse shelf(Opens below)) | Available | damaged | 3011176 |
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| HF5415.1265 .C43 2019 Digital marketing / | Dave Chaffey, Fiona Ellis-Chadwick | HF5415.1265 .C43 2019 Digital marketing / | Dave Chaffey, Fiona Ellis-Chadwick | HF5415.1265 .C43 2025 Digital marketing / | Dave Chaffey, Fiona Ellis-Chadwick, Majd Abedrabbo | HF5415.1265 .D34 2018 Social media marketing : | theories & applications / | Stephen Dahl. | HF5415.1265 .D34 2021 Social media marketing : | theories & applications / | Stephan Dahl | HF5415.1265 .G87 2021 How people buy online : | the psychology behind consumer behaviour / | Seema Gupta. | HF5415.1265 G87 2024 How people buy online : | the psychology behind consumer behaviour / | Seema Gupta. |
Includes bibliographical references and index.
The second edition of this popular text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing.
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