Social media marketing : | theories & applications / | Stephen Dahl.
Dahl, Stephan
Social media marketing : theories & applications / Stephen Dahl. - 2nd ed. - xi, 277 p. ; 24 cm.
Includes bibliographical references and index.
The second edition of this popular text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing.
9781473982345
Internet marketing
Social media
HF5415.1265 / .D34 2018
Social media marketing : theories & applications / Stephen Dahl. - 2nd ed. - xi, 277 p. ; 24 cm.
Includes bibliographical references and index.
The second edition of this popular text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing.
9781473982345
Internet marketing
Social media
HF5415.1265 / .D34 2018