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Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.

By: Contributor(s): Material type: TextPublication details: Boston : McGraw-Hill Irwin, c2010.Edition: 11th edDescription: xxii, 778 p. : ill. ; 27 cmISBN:
  • 0073381101
  • 0077294106
  • 9780070171008
  • 9780073381107
  • 9780077294106
Subject(s): LOC classification:
  • HF5415.33.U6 H38 2010
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Textbooks Library Neapolis University Pafos NUP Main Collection: Textbooks HF5415.33.U6 H38 2010 (Browse shelf(Opens below)) 1 Not For Loan 3003449
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Includes bibliographical references and index.

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