Consumer behavior : | building marketing strategy / | Del I. Hawkins, David L. Mothersbaugh.
Hawkins, Del I.
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. - 11th ed. - Boston : McGraw-Hill Irwin, c2010. - xxii, 778 p. : ill. ; 27 cm.
Includes bibliographical references and index.
0073381101 0077294106 9780070171008 9780073381107 9780077294106
Consumer behavior--United States --Case studies
Consumer behavior--United States
Market surveys--United States
HF5415.33.U6 / H38 2010
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. - 11th ed. - Boston : McGraw-Hill Irwin, c2010. - xxii, 778 p. : ill. ; 27 cm.
Includes bibliographical references and index.
0073381101 0077294106 9780070171008 9780073381107 9780077294106
Consumer behavior--United States --Case studies
Consumer behavior--United States
Market surveys--United States
HF5415.33.U6 / H38 2010