Marketing management / Philip Kotler, Kevin Lane Keller.
Material type:
TextPublication details: London : Pearson, c2012.Edition: 14th edDescription: 679, [127] p. : col. ill. ; 29 cmISBN: - 0132102927
- 9780132102926
- 9780273753360
- HF5415.13 .K64 2012
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Textbooks | Library Neapolis University Pafos | NUP Main Collection: Textbooks | HF5415.13 .K64 2012 (Browse shelf(Opens below)) | 1 | Not For Loan | έχει αντικατασταθεί | 3003044 | |||||||||||
| Textbooks | Library Neapolis University Pafos | NUP Main Collection: Textbooks | HF5415.13 .K64 2012 (Browse shelf(Opens below)) | 2 | Lost | 3003043 | ||||||||||||
| Textbooks | Library Neapolis University Pafos | NUP Main Collection: Textbooks | HF5415.13 .K64 2012 (Browse shelf(Opens below)) | 3 | Available | έχει αντικατασταθεί | 3003045 |
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
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