Marketing management / | Philip Kotler, Kevin Lane Keller.
Kotler, Philip.
Marketing management / Philip Kotler, Kevin Lane Keller. - 14th ed. - London : Pearson, c2012. - 679, [127] p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
0132102927 9780132102926 9780273753360
Marketing--Management
HF5415.13 / .K64 2012
Marketing management / Philip Kotler, Kevin Lane Keller. - 14th ed. - London : Pearson, c2012. - 679, [127] p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
0132102927 9780132102926 9780273753360
Marketing--Management
HF5415.13 / .K64 2012