Digital marketing strategy : | an integrated approach to online marketing / | Simon Kingsnorth. (Record no. 7221)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00888cam a2200277 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 19037366 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| Πεδίο ελέγχου | CY-PaNEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| Πεδίο ελέγχου | 20230912111836.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | a|||||r||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230912s2022 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2016007169 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781398605978 (pbk) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | English |
| Transcribing agency | DLC |
| Κανόνες περιγραφικής καταλογογράφησης | rda |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5548.32 |
| Item number | .K566 2022 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kingsnorth, Simon, |
| Ιδιότητα (Relator term) | author. |
| 9 (RLIN) | 15377 |
| 245 10 - ΤΙΤΛΟΣ & ΔΗΛΩΣΗ ΥΠΕΥΘΥΝΟΤΗΤΑΣ | |
| Τίτλος | Digital marketing strategy : |
| Remainder of title | an integrated approach to online marketing / |
| Statement of responsibility, etc. | Simon Kingsnorth. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 399 pages : |
| Other physical details | illustrations ; |
| Dimensions | 23 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Electronic commerce |
| General subdivision | Management. |
| 9 (RLIN) | 15378 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| 9 (RLIN) | 6501 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning |
| Form subdivision | Textbooks |
| 9 (RLIN) | 3092 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Textbooks |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Owning library | Holding library | Date acquired | Total Checkouts | Call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Due date | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | NUP Main Collection: Textbooks | Library Neapolis University Pafos | Library Neapolis University Pafos | 12/09/2023 | HF5548.32 .K566 2022 | 3012097 | 12/09/2023 | 1 | 12/09/2023 | Books | |||||||
| Library of Congress Classification | NUP Main Collection: Textbooks | Library Neapolis University Pafos | Library Neapolis University Pafos | 12/09/2023 | 3 | HF5548.32 .K566 2022 | 3012098 | 17/10/2026 | 2 | 12/09/2023 | Books | 17/11/2026 | 17/10/2026 |