Marketing communications : | theory and applications / | John R. Rossiter and Steven Bellman.
Rossiter, John R.
Marketing communications : theory and applications / John R. Rossiter and Steven Bellman. - Frenchs Forest, NSW : Pearson-Prentice Hall, 2005. - xviii, 500 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9781741032697
Communication in marketing.
Positioning (Advertising)
HF5415.123 / .R66 2005
Marketing communications : theory and applications / John R. Rossiter and Steven Bellman. - Frenchs Forest, NSW : Pearson-Prentice Hall, 2005. - xviii, 500 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9781741032697
Communication in marketing.
Positioning (Advertising)
HF5415.123 / .R66 2005