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Marketing management / Philip Kotler, Kevin Lane Keller.

By: Contributor(s): Material type: TextPublication details: London : Pearson, c2012.Edition: 14th edDescription: 679, [127] p. : col. ill. ; 29 cmISBN:
  • 0132102927
  • 9780132102926
  • 9780273753360
Subject(s): LOC classification:
  • HF5415.13 .K64 2012
Contents:
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Textbooks Library Neapolis University Pafos NUP Main Collection: Textbooks HF5415.13 .K64 2012 (Browse shelf(Opens below)) 1 Not For Loan έχει αντικατασταθεί 3003044
Textbooks Library Neapolis University Pafos NUP Main Collection: Textbooks HF5415.13 .K64 2012 (Browse shelf(Opens below)) 2 Lost 3003043
Textbooks Library Neapolis University Pafos NUP Main Collection: Textbooks HF5415.13 .K64 2012 (Browse shelf(Opens below)) 3 Available έχει αντικατασταθεί 3003045
Total holds: 0

Includes bibliographical references and index.

Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.

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