000 03861cam a2200373Mi 4500
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020 _a3319587153
020 _a9783319864600
020 _a9783319587141
020 _a9783319587158
040 _aAZU
_beng
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050 1 4 _aHF5548.32
_b.T86 2018
100 1 _aTurban, Efraim
_912344
245 1 0 _aElectronic commerce 2018 :
_ba managerial and social networks perspective /
_cby Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
250 _a9th ed.
260 _aCham :
_bSpringer,
_c[2018].
300 _aXXVIII, 636 p.:
_b90 ill., 75 ill.
_c30 cm.
490 1 _aSpringer Texts in Business and Economics,
_x2192-4333
505 0 _aChapter 1. Overview of Electronic Commerce -- Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools -- Chapter 3. Retailing in Electronic Commerce: Products and Services -- Chapter 4. Business-to-Business E-Commerce -- Chapter 5. Innovative EC Systems: From E-Government to E-Learning, E-Health, Sharing Economy and P2P Commerce -- Chapter 6. Mobile Commerce and the Internet of Things -- Chapter 7. Intelligent (Smart) E-Commerce -- Chapter 8. Social Commerce: Foundations, Social Marketing, and Advertising -- Chapter 9. Social Enterprise and Other Social Commerce Topics -- Chapter 10. Marketing and Advertising in E-Commerce -- Chapter 11. E-Commerce Security and Fraud Issues and Protections -- Chapter 12. Electronic Commerce Payment Systems -- Chapter 13. Order Fulfillment along the Supply Chain in E-Commerce -- Chapter 14. EC Strategy, Globalization, SMEs and Implementation -- Chapter 15. E-Commerce: Regulatory, Ethical, and Social Environments
506 _aAvailable to OhioLINK libraries
520 _aThis new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people. The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook, LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company. Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility
650 0 _aElectronic commerce
_xManagement
650 0 _aElectronic commerce
_96503
650 0 _aManagement information systems.
_92596
655 4 _aElectronic books
700 1 _aKing, David R.
700 1 _aLee, Jae Kyu
700 1 _aLiang, Ting-Peng,
_d1953-
700 1 _aOutland, Jonathan
700 1 _aTurban, Deborrah C.
942 _cBK
999 _c895
_d895