000			01481cam a2200253 a 4500
001			CY-PaNEU10009516
003			CY-PaNEU
005			20230420095336.0
008			101020s2010 maua b 001 0 eng
020			_a0132461188
020			_a9780132461184
040			_aDLC _cDLC _dBTCTA _dYDXCP _dUKM _dC#P _dCDX _dBWX _dDLC _dCY-PaNEU
050	1	0	_aHB171.5 _b.F2487 2010
100	1		_aFarnham, Paul G. _93142
245	1	0	_aEconomics for managers / _cPaul G. Farnham.
250			_a2nd ed.
260			_aBoston : _bPearson, _cc2010.
300			_axxiii, 508 p. : _bill. ; _c29 cm.
504			_aIncludes bibliographical references and index.
505	0		_aManagers and economics -- Demand, supply, and equilibrium prices -- Demand elasticities -- Techniques for understanding consumer demand and behavior -- Production and cost analysis in the short run -- Production and cost analysis in the long run -- Market structure : perfect competition -- Market structure : monopoly and monopolistic competition -- Market structure : oligopoly -- Pricing strategies for the firm -- Measuring macroeconomic activity -- Spending by individuals, firms, and governments on real goods and services -- The role of money in the macro economy -- The aggregate model of the macro economy -- International and balance of payments issues in the macro economy -- Combining micro and macro analysis for managerial decision making.
650		0	_aEconomics _9180
650		0	_aManagement. _9260
942			_cBK
999			_c846 _d846