000 00722cam a2200217 i 4500
001 b1059078x
003 CY-PaNEU
005 20200628125550.0
008 151023s2017 caua b 001 0 eng
020 _a9781452241418
040 _aDLC
_beng
_cDLC
_erda
_dDLC
_dCY-PaNEU
050 0 0 _aP96.M34
_bG47 2017
100 1 _aGershon, Richard A.
_99275
245 1 0 _aDigital media and innovation :
_bmanagement and design strategies in communication /
_cRichard A. Gershon.
260 _aLos Angeles :
_bSAGE,
_c2017.
300 _axvi, 261 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aMass media
_xManagement
_99276
650 0 _aOrganizational effectiveness
_9296
942 _cBK
999 _c783
_d783