| 000 | 00981nam a2200289 a 4500 | ||
|---|---|---|---|
| 003 | CY-PaNEU | ||
| 005 | 20260309141815.0 | ||
| 006 | a|||||r||||||||||| | ||
| 008 | 221025t2021 enka b 001 0 eng | ||
| 020 | _a9781260570991 | ||
| 020 |
_a9789354600807 _qisbn 13 |
||
| 020 |
_a9354600808 _qisbn 10 |
||
| 040 |
_aUKM _cUKM _bgre _dCY-PaNEU _eAACR2 |
||
| 050 |
_aHF5823 _b.B45 2021 |
||
| 082 | 0 | 4 |
_a659.1 _222 |
| 100 | 1 |
_aBelch, George E., _q(George Edward) _d1951- _914740 |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
| 250 | _a12th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _c2021. |
||
| 300 |
_axxxi, 838 p. : _bill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aCommunication in marketing _912236 |
|
| 650 | 7 |
_aSales promotion. _914741 |
|
| 650 | 0 |
_aPositioning (Advertising) _912237 |
|
| 700 | 1 |
_aBelch, Michael A. _913348 |
|
| 942 | _cTB | ||
| 999 |
_c6912 _d6912 |
||