000			01251cam a22002298i 4500
003			CY-PaNEU
005			20210804095055.0
008			210804s2020 nju i 000 0 eng
020			_a9781292318103
040			_aDLC _beng _erda _cDLC _dCY-PaNEU
050	0	0	_aHF5415.32 _b.S6 2020
100	1		_aSolomon, Michael R. _98942
245	1	0	_aConsumer behavior : _bbuying, having, and being / _cMichael R. Solomon
250			_a13th ed.
264		1	_aHoboken, NJ : _bPearson, _c2020
300			_a640 p. ; _c29 cm
500			_aRevised edition of the author's Consumer behavior, [2017]
504			_aIncludes index.
505	0		_aFoundations of consumer behavior -- Buying, having, and being: an introduction to consumer behavior -- Consumer and social well-being -- Internal influences on consumer behavior -- Perception -- Learning and memory -- Motivation and affect -- The self : mind, gender, and body -- Personality, lifestyles, and values -- Choosing and using products -- Attitudes and persuasive communications -- Decision making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and social media -- Income and social class -- Subcultures -- Culture.
650		4	_aConsumer behavior _98583
942			_cBK
999			_c6482 _d6482