| 000 | 01211cam a2200277 i 4500 | ||
|---|---|---|---|
| 001 | CY-PaNEU | ||
| 003 | CY-PaNEU | ||
| 005 | 20230811103948.0 | ||
| 006 | a|||||r||||||||||| | ||
| 008 | 211205t20182018caua b 001 0 eng d | ||
| 020 | _a9781473982345 | ||
| 040 |
_aYDX _beng _cYDX _erda _dERL _dUKOBU _dL2U _dOCLCO _dNLHHG _dPHCSB _dSHS _dQGQ _dBKL _dDLC _dCY-PaNEU |
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| 050 | 0 | 0 |
_aHF5415.1265 _b.D34 2018 |
| 100 | 1 |
_aDahl, Stephan _913806 |
|
| 245 | 1 | 0 |
_aSocial media marketing : _btheories & applications / _cStephen Dahl. |
| 250 | _a2nd ed. | ||
| 264 | 1 |
_aLos Angeles ; _aLondon : _bSAGE, _c2018. |
|
| 300 |
_axi, 277 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aThe second edition of this popular text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing. | |
| 650 | 4 |
_aInternet marketing _96501 |
|
| 650 | 7 |
_aSocial media _2 _913804 |
|
| 776 | 0 | 8 |
_iElectronic version: _aDahl, Stephan. _tSocial media marketing. _bSecond edition. _dLos Angeles : SAGE, 2018 _z9781526423009 _w(OCoLC)1028836543 |
| 856 | 4 | 2 |
_3Companion website _uhttp://study.sagepub.com/businessandmanagement |
| 942 | _cBK | ||
| 999 |
_c6472 _d6472 |
||