000			02144cam a2200253 i 4500
003			CY-PaNEU
005			20240724115142.0
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008			210319s2020 enka b 001 0 eng
020			_a9780749497071
040			_aDLC _beng _cDLC _erda _dDLC _dCY-PaNEU
050	0	0	_aHF5415.1265 _b.A84 2020
100	1		_aAtherton, Julie _c(Business strategist) _913669
245	1	0	_aSocial media strategy : _ba practical guide to social media marketing and customer engagement / _cJulie Atherton.
264		1	_aLondon, United Kingdom ; _aNew York, NY : _bKogan Page, _c2020.
300			_axiv, 252 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
520			_a"Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work. Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media's contribution to the business. Social Media Strategy delivers practical guidance such as identifying and targeting audience segments, methods of two-way community engagement, reputation management, being present on the right channels, and driving action through influencers. It also identifies the relevant tools and platforms to audit, track and measure business impact and customer engagement. With example templates, interviews and global case studies including National Geographic, TUI, Dreams Beds and Tiny Giant, this professional guide delivers a long-term solution for maximizing social media led business development"-- _cProvided by publisher.
650		4	_aInternet marketing _96501
650		0	_aMarketing channels _913670
650		4	_aSocial media _98945 _xMarketing
776	0	8	_iOnline version: _aAtherton, Julie, _tSocial media strategy. _dLondon, United Kingdom ; New York, NY : Kogan Page, 2019. _z9780749497088 _w(DLC) 2019029614
942			_cTB
999			_c6409 _d6409