000 01017cam a2200301 a 4500
001 CY-PaNEU10007465
003 CY-PaNEU
005 20200910145042.0
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008 101013s2008 mauab b 001 0 eng
020 _a007125935X
_qpbk.
020 _a0073529850
_qalk. paper
020 _a9780071259354
_qpbk.
020 _a9780073529851
040 _aDLC
_cDLC
_dBAKER
_dC#P
_dBTCTA
_dYDXCP
_dUKM
_dCLU
_dCY-PaNEU
_bgre
_eAACR2
050 1 0 _aHF5415.3
_b.P468 2008
100 1 _aPeter, J.Paul.
_92595
245 1 0 _aConsumer behavior and marketing strategy /
_cJ. Paul Peter, Jerry C. Olson.
246 1 4 _aConsumer behavior & marketing strategy
250 _a8th ed.
260 _aBoston :
_bMcGraw-Hill/Irwin,
_cc2008.
300 _axix, 555 p. :
_bill., map ;
_c27 cm.
504 _aIncludes bibliographical references (p. 499-528) and indexes.
650 0 _aConsumer behavior.
_98583
650 0 _aMarketing.
_9263
700 1 _aOlson, Jerry C.
_q(Jerry Corrie),
_d1944-
_913005
942 _cBK
999 _c576
_d576