| 000 | 00677pam a2200217 a 4500 | ||
|---|---|---|---|
| 001 | CY-PaNEU1001004x | ||
| 003 | CY-PaNEU | ||
| 005 | 20200628125610.0 | ||
| 008 | 101021s2010 enka b 001 0 eng | ||
| 020 | _a9780077123307 | ||
| 040 |
_aDLC _cDLC _dDLC _dCY-PaNEU |
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| 050 | 1 | 0 |
_aHF5415 _b.J5 2010 |
| 100 | 1 |
_aJobber, David, _d1947- _92523 |
|
| 245 | 1 | 0 |
_aPrinciples and practice of marketing / _cDavid Jobber. |
| 260 |
_aLondon : _bMcGraw-Hill, _cc2010 |
||
| 300 |
_axxx, 946 p. : _bill. (some col.) ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _zEurope _yCase studies _92522 |
|
| 650 | 0 |
_aMarketing. _9263 |
|
| 942 | _cBK | ||
| 999 |
_c2155 _d2155 |
||