000			02138cam a2200265 a 4500
001			b10594942
003			CY-PaNEU
005			20240703093620.0
008			200404s2008 nyua b 001 0 eng d
020			_a9780061353246
040			_aCY-PaNEU
050	0	0	_aBF448 _b.A75 2008
100	1		_aAriely, Dan. _910581
245	1	0	_aPredictably irrational : _bthe hidden forces that shape our decisions / _cDan Ariely.
250			_a1st ed.
260			_aNew York, NY : _bHarper, _cc2008.
300			_axxii, 280 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references (p. [259]-267) and index.
505	0		_a1. The truth about relativity : why everything is relative, even when it shouldn't be -- 2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- 3. The cost of zero cost : why we often pay too much when we pay nothing -- 4. The cost of social norms : why we are happy to do things, but not when we are paid to do them -- 5. The influence of arousal : why hot is much hotter than we realize -- 6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do -- 7. The high price of ownership : why we overvalue what we have -- 8. Keeping doors open : why options distract us from our main objective -- 9. The effect of expectations : why the mind gets what it expects -- 10. The power of price : why a 50-cent aspirin can do what a penny aspirin can't -- 11. The context of our character, part I : why we are dishonest, and what we can do about it -- 12. The context of our character, part II : why dealing with cash makes us more honest -- 13. Beer and free lunches : what is behavioral economics, and where are the free lunches?
520			_aAn evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.
650		0	_aConsumer behavior. _98583
650		0	_aDecision making _9163
650		0	_aEconomics _xPsychological aspects _91371
942			_cBK
999			_c2143 _d2143