000 00732pam a22002174a 4500
001 b10568633
003 CY-PaNEU
005 20230811113654.0
008 150908s2003 nyua b 001 0 eng
020 _a9780273773115
040 _aDLC
_cDLC
_dUKM
_dC#P
_dCIN
_dCY-PaNEU
050 0 0 _aHF5415.2
_b.M3827 2013
100 1 _aMcGivern, Yvonne.
245 1 4 _aThe practice of market and social research :
_ban introduction /
_cYvonne McGivern.
260 _aNew York :
_bFinancial Times Prentice Hall,
_c2013
300 _axxxv, 572 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing research
_xMethodology
650 0 _aSocial sciences
_xResearch
_xMethodology
_91810
942 _cBK
999 _c2140
_d2140