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| 008 | 101012s2007 njua b 001 0 eng | ||
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_aHF5415.2 _b.A14 2007 |
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_aAaker, David A. _9704 |
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_aMarketing research / _cDavid A. Aaker, V. Kumar, George S. Day. |
| 250 | _a9th ed. | ||
| 260 |
_aHoboken, New Jersey : _bWiley, _cc2007. |
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| 300 |
_axvii, 774 p. : _bill. ; _c27 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing research. _9265 |
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| 700 | 1 |
_aDay, George S. _9703 |
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| 700 | 1 |
_aKumar, V., _d1957- _91185 |
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| 942 | _cBK | ||
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_c1795 _d1795 |
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