000			01741cam a22002294a 4500
001			b10006771
003			CY-PaNEU
005			20200628125600.0
008			101007s1999 enka b 001 0 eng
020			_a9780333717592
040			_aDLC _cDLC _dC#P _dPMC _dOUN _dCY-PaNEU
050	0	0	_aG155.A1 _bI517 1999
245	0	4	_aThe international marketing of travel and tourism : _ba strategic approach / _cedited by François Vellas and Lionel Bécherel.
260			_aLondon : _bMacmillan Press, _c1999.
300			_axxi, 329 p. : _bill. ; _c26 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe marketing concept and international tourism marketing / Lionel Bécherel and François Vellas -- Strategic analysis and strategy formulation / Lionel Bécherel -- The impact of technology on tourism marketing, e-commerce and database marketing / Philip Alford -- 'Green' strategies in the tourism and hospitality industries / Dimitrios Diamantis and Adele Ladkin -- The influence of human resources on tourism marketing / Edith Szivas -- Managing the service encounter : consistent high-quality delivery through 'internal marketing' / Gemma McGrath -- Strategic marketing of tourism destinations / Richard Batchelor -- Strategic marketing in the hospitality sector / Tim Knowles -- Strategic marketing in the air transport sector / François Vellas -- Strategic marketing in the tour operator sector / Tim Knowles and Peter Grabowski -- Strategic marketing in the travel agent sector / J Enrique Bigné and Luisa Andreu -- A word of conclusion / Lionel Bécherel and François Vellas.
650		0	_aTourism _xMarketing _91471
700	1		_aBécherel, Lionel. _92532
700	1		_aVellas, François. _92528
942			_cBK
999			_c1486 _d1486