Gupta, Seema,  1956- <br/><br/>
How people buy online :  the psychology behind consumer behaviour / 
Seema Gupta. 
 - New Delhi :  Atlantic,  2024. 
 - xvi, 255 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>9788126937158 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Technological innovations.<br/>Internet marketing
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / G87 2024