The a guide to growing more profitably Nagle, Thomas T. 1951- creator Hogan, John E. Ph.D Zale, Joseph. text bibliography mau Boston Pearson c2024 2011 7th ed. monographic eng

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335 p. : ill. ; 23 cm. Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing. Thomas T. Nagle, John E. Hogan, Joseph Zale. Includes bibliographical references and index. Marketing Decision making Pricing HF5416.5 .N34 2024 0132546132 978103254072 DLC 260209 20260209145056.0 CY-PaNEU10007416 gre