01787cam a2200289 a 4500 CY-PaNEU10007416 CY-PaNEU 20260209145056.0 a|||||r||||||||||| 260209s2011 maua b 001 0 eng 0132546132 978103254072 DLC DLC YDXCP C#P BWX BTCTA CDX DLC CY-PaNEU gre AACR2 HF5416.5 .N34 2024 Nagle, Thomas T., 1951- 2611 The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale. 7th ed. Boston : Pearson, c2024. 335 p. : ill. ; 23 cm. Includes bibliographical references and index. Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing. Marketing Decision making Pricing. 2610 Hogan, John E., Ph.D. 2609 Zale, Joseph. 2608 BK 7868 7868 0 0 lcc 0 0 mat CY-PaNEU CY-PaNEU 2026-02-09 0 HF5416.5 .N34 2024 3000749 2026-02-09 14:51:27 2026-02-09 BK