01717cam a2200265 a 4500001001800000003000900018005001700027006001900044008004100063020001500104020001700119040006900136050002400205100002900229245012600258250001200384260003100396300002900427504005100456505085500507650003101362650001301393700002701406700001801433CY-PaNEU10007416 CY-PaNEU20260209145056.0a|||||r|||||||||||260209s2011    maua     b    001 0 eng    a0132546132  a978103254072  aDLCcDLCdYDXCPdC#PdBWXdBTCTAdCDXdDLCdCY-PaNEUbgreeAACR210aHF5416.5b.N34 20241 aNagle, Thomas T.,d1951-14aThe strategy and tactics of pricing :ba guide to growing more profitably /cThomas T. Nagle, John E. Hogan, Joseph Zale.  a7th ed.  aBoston :bPearson,cc2024.  a335 p. :bill. ;c23 cm.  aIncludes bibliographical references and index.0 aStrategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing. 0aMarketingxDecision making 4aPricing.1 aHogan, John E.,cPh.D.1 aZale, Joseph.