how to create uncontested market space and make the competition irrelevant Kim, W.Chan. creator Mauborgne, Renee. text bibliography mau Boston, Mass Harvard Business School Press c2005 2005 monographic eng

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xv, 240 p. : ill. ; 25 cm. Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy. W. Chan Kim, Renee Mauborgne. Includes bibliographical references (p. [223]-229) and index. Market segmentation New products HF5415.153 .K53 2015 1591396190 http://catdir.loc.gov/catdir/toc/ecip0422/2004020857.html http://catdir.loc.gov/catdir/toc/ecip0422/2004020857.html DLC 260209 20260209125341.0 b1056665x gre