01343cam a22002654a 4500 b1056665x CY-PaNEU 20260209125341.0 a|||||r||||||||||| 260209s2005 maua b 001 0 eng 1591396190 hardcover : alk. paper DLC DLC UKM C#P CY-PaNEU gre AACR2 HF5415.153 .K53 2015 Kim, W.Chan. 12840 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne. Boston, Mass. : Harvard Business School Press, c2005. xv, 240 p. : ill. ; 25 cm. Includes bibliographical references (p. [223]-229) and index. Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy. Market segmentation. 12841 New products. 12842 Mauborgne, Renee. 12843 Connect to: Table of contents - All users http://catdir.loc.gov/catdir/toc/ecip0422/2004020857.html BK 7867 7867 0 0 lcc 0 0 CY-PaNEU CY-PaNEU 2026-02-09 0 HF5415.153 .K53 2015 3005829 2026-02-09 12:56:22 1 2026-02-09 BK 0 0 lcc 0 0 CY-PaNEU CY-PaNEU 2026-02-09 0 HF5415.153 .K53 2015 3005830 2026-02-09 14:23:29 2 2026-02-09 BK