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  <titleInfo>
    <title>Ψηφιακές επιχειρήσεις και ηλεκτρονικό εμπόριο</title>
    <subTitle>στρατηγική και υλοποίηση</subTitle>
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  <titleInfo type="uniform">
    <title>Digital business and e-commerce management. Greek</title>
  </titleInfo>
  <name type="personal">
    <namePart>Chaffey, Dave</namePart>
    <namePart type="date">1963-</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  </name>
  <name type="personal">
    <namePart>Αρκουδέας, Παναγιώτης</namePart>
    <role>
      <roleTerm authority="marcrelator" type="code">trl</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Σταυροπούλου, Ευαγγελία</namePart>
    <role>
      <roleTerm authority="marcrelator" type="code">trl</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Hemphill, Tanya</namePart>
  </name>
  <name type="personal">
    <namePart>Edmundson-Bird, David</namePart>
  </name>
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  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">gr</placeTerm>
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    <place>
      <placeTerm type="text">Αθήνα</placeTerm>
    </place>
    <publisher>Κλειδάριθμος</publisher>
    <dateIssued>2022</dateIssued>
    <edition> 7th ed.</edition>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">gre</languageTerm>
  </language>
  <language objectPart="translation">
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <extent>736 σ. : εικ. ; 29 εκ.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Dave Chaffey,Tanya Hemphill, David Edmundson-Bird ; μετάφραση Παναγιώτης Αρκουδέας, Ευαγγελία Σταυροπούλου.</note>
  <note>Περιέχει γλωσσάρι σελίδα 694-712 και ευρετήριο σελίδα 713-736</note>
  <subject authority="">
    <topic>Ηλεκτρονικό εμπόριο</topic>
  </subject>
  <subject authority="">
    <topic>Επιχειρήσεις, Εμπορικές</topic>
    <topic>Δίκτυα υπολογιστών</topic>
  </subject>
  <classification authority="lcc">HF5548.32 C4315 2022</classification>
  <identifier type="isbn">9789606453441</identifier>
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    <recordCreationDate encoding="marc">250924</recordCreationDate>
    <recordChangeDate encoding="iso8601">20250924145147.0</recordChangeDate>
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      <languageTerm authority="iso639-2b" type="code">gre</languageTerm>
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