01316nam a22002177a 4500003000900000005001700009008004100026020001800067040003500085050002800120100003100148245008000179250001200259260003400271300003300305504005000338520063800388650002301026650002301049700002601072CY-PaNEU20231114163949.0230607s2022    njua|||| b||| 001 0 eng d  a9781292400969  aCY-PaNEUbengdCY-PaNEUeAACR214aHF5415.1265b.C455 20221 aChaffey, Dave,d1963-4aut1 aStrategy, implementation and practice /cDave Chaffey, Fiona Ellis Chadwick  a8th ed.  aNew Jersey:bPearson,c[2022]  axxv, 534 p.:bill. ;c27 cm.  aIncludes bibliographical references and index  a"Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company"- 4aInternet marketing 0aStrategic planning1 aEllis-Chadwick, Fiona