Griffin, Jill.

Customer loyalty : how to earn it, how to keep it / Jill Griffin ; foreword by Robert T. Herres. - New and rev. ed. - San Francisco : Jossey-Bass, c2002. - xvi, 252 p. : ill. ; 24 cm. - The Jossey-Bass business & management series . - Jossey-Bass business & management series. .

Includes bibliographical references and indexes.

0787963887


Customer loyalty.
Customer relations.
Customer services.

HF5415.5 / .G75 2002