building your personal brand in the age of social media Hennessy, Brittany creator text Nonfiction. nyu 2018 2018 monographic eng

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xiv, 256 p. ; 21 cm. Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. Brittany Hennessy. Internet marketing Branding (Marketing) Self-presentation Success in business Online social networks Social media BUSINESS & ECONOMICS / Advertising & Promotion BUSINESS & ECONOMICS / E-Commerce / Internet Marketing BUSINESS & ECONOMICS / Entrepreneurship Branding (Marketing) Internet marketing Online social networks Self-presentation Social media Success in business HF5415.1265 .H46 2018 9780806538853 TOH 220305 20230421111019.0 eng