02275nam a22003377a 4500 CY-PaNEU 20240724144736.0 210804s2021 enka b 001 0 eng d 9781529731996 9781529731989 UKMGB eng rda UKMGB OCLCO OCLCF YDX OCLCO NZTOI CY-PaNEU HF5414 .T883 2021 Tuten, Tracy L. 1967- 8941 Social media marketing / Tracy L. Tuten. 4th ed. London ; Thousand Oaks, California : SAGE Publications, 2021 xiii, 466 p. : ill. ; 26 cm text rdacontent unmediated rdamedia volume rdacarrier Previous edition: 2018. Includes bibliographical references and index. The social media environment -- Social consumers -- Network structure and group influences in social media -- Social media marketing strategy -- Tactical planning and execution -- Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media analytics -- Social media metrics -- The case zone. "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users. The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter." -- provided by publisher. Internet advertising. 13849 Social media Economic aspects 6614 Online social networks Economic aspects. 13850 Internet marketing 6501 ebook version : 9781529737127 BK 6496 6496 0 0 lcc 0 1 ma CY-PaNEU CY-PaNEU 2021-08-04 1 2 HF5414 .T883 2021 3011196 2022-05-17 00:00:00 2022-01-28 1 2021-08-04 BK 0 0 lcc 0 0 ma CY-PaNEU CY-PaNEU 2023-08-11 3 HF5414 .T883 2021 3012127 2026-04-06 16:14:59 2026-03-30 2 2023-08-11 BK