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  <titleInfo>
    <title>Social media marketing</title>
    <subTitle>theories &amp; applications</subTitle>
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  <name type="personal">
    <namePart>Dahl, Stephan</namePart>
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    <dateIssued encoding="marc">2018</dateIssued>
    <copyrightDate encoding="marc">2018</copyrightDate>
    <edition>2nd ed.</edition>
    <issuance>monographic</issuance>
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    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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    <extent>xi, 277 p. ; 24 cm.</extent>
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  <abstract>The second edition of this popular text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing.</abstract>
  <note type="statement of responsibility">Stephen Dahl.</note>
  <note>Includes bibliographical references and index.</note>
  <subject>
    <topic>Internet marketing</topic>
  </subject>
  <subject authority="">
    <topic>Social media</topic>
  </subject>
  <classification authority="lcc">HF5415.1265 .D34 2018</classification>
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      <publisher>Los Angeles : SAGE, 2018</publisher>
      <edition>Second edition.</edition>
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    <identifier type="local">(OCoLC)1028836543</identifier>
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  <identifier type="isbn">9781473982345</identifier>
  <identifier type="uri">http://study.sagepub.com/businessandmanagement</identifier>
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