Dahl, Stephan <br/><br/>
Social media marketing :  theories & applications / 
Stephen Dahl. 
 - 2nd ed. 
 - xi, 277 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> The second edition of this popular text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing. 
<br/><br/><label>ISBN: </label>9781473982345 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Social media
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .D34 2018