02144cam a2200253 i 4500 CY-PaNEU 20240724115142.0 a|||||r||||||||||| 210319s2020 enka b 001 0 eng 9780749497071 DLC eng DLC rda DLC CY-PaNEU HF5415.1265 .A84 2020 Atherton, Julie (Business strategist) 13669 Social media strategy : a practical guide to social media marketing and customer engagement / Julie Atherton. London, United Kingdom ; New York, NY : Kogan Page, 2020. xiv, 252 p. : ill. ; 24 cm. Includes bibliographical references and index. "Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work. Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media's contribution to the business. Social Media Strategy delivers practical guidance such as identifying and targeting audience segments, methods of two-way community engagement, reputation management, being present on the right channels, and driving action through influencers. It also identifies the relevant tools and platforms to audit, track and measure business impact and customer engagement. With example templates, interviews and global case studies including National Geographic, TUI, Dreams Beds and Tiny Giant, this professional guide delivers a long-term solution for maximizing social media led business development"-- Provided by publisher. Internet marketing 6501 Marketing channels 13670 Social media 8945 Marketing Online version: Atherton, Julie, Social media strategy. London, United Kingdom ; New York, NY : Kogan Page, 2019. 9780749497088 (DLC) 2019029614 TB 6409 6409 0 0 lcc 0 1 mat CY-PaNEU CY-PaNEU 2021-03-19 0 HF5415.1265 .A84 2020 2021-03-19 00:00:00 1 2021-03-19 BK damaged / έχει αντικατασταθεί με νέα έκδωση 0 0 lcc 0 0 mat CY-PaNEU CY-PaNEU 2021-03-19 0 HF5415.1265 .A84 2020 2021-03-19 00:00:00 2 2021-03-19 BK damaged / έχει αντικατασταθεί με νέα έκδωση 0 0 lcc 0 0 mat CY-PaNEU CY-PaNEU 2021-03-19 3 2 HF5415.1265 .A84 2020 2026-01-12 09:57:00 2025-12-05 3 2021-03-19 BK damaged / έχει αντικατασταθεί με νέα έκδωση