TY - BOOK AU - Smith,P.R. AU - Chaffey,Dave TI - Digital marketing excellence: planning, optimizing and integrating online marketing SN - 9781138191709 AV - HF5415.1265 .S615 2017 PY - 2017/// CY - London, New York PB - Routledge, Taylor & Francis Group KW - Internet marketing N1 - Includes bibliographical references and index ER -