Smith, P. R.  1957- <br/><br/>
Digital marketing excellence :  planning, optimizing and integrating online marketing / 
Dave Chaffey and PR Smith. 
 - 5th ed. 
 - xxvii, 660 p. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781138191709 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .S615 2017