Peter, J.Paul. <br/><br/>
Consumer behavior and marketing strategy / 
 Consumer behavior & marketing strategy 
J. Paul Peter, Jerry C. Olson. 
 - 8th ed. 
 - Boston :  McGraw-Hill/Irwin,  c2008. 
 - xix, 555 p. :  ill., map ;  27 cm. 
<br/><br/>Includes bibliographical references (p. 499-528) and indexes. 
<br/><br/><label>ISBN: </label>007125935X 0073529850 9780071259354 9780073529851 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .P468 2008