TY  - BOOK
AU  - Hawkins,Del I.
AU  - Mothersbaugh,David L.
TI  - Consumer behavior: building marketing strategy 
SN  - 0073381101
AV  - HF5415.33.U6 H38 2010
PY  - 2010///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Consumer behavior
KW  - United States
KW  - Case studies
KW  - Market surveys
N1  - Includes bibliographical references and index
ER  -