Hawkins, Del I. <br/><br/>
Consumer behavior :  building marketing strategy / 
Del I. Hawkins, David L. Mothersbaugh. 
 - 11th ed. 
 - Boston :  McGraw-Hill Irwin,  c2010. 
 - xxii, 778 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0073381101 0077294106 9780070171008 9780073381107 9780077294106 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States --Case studies<br/>Consumer behavior--United States<br/>Market surveys--United States
<br/><br/><label>LC Class. No.: </label>HF5415.33.U6  / H38 2010